Design Strategist. A wild duck who always fly high.

Julia Tsoi’s photo

Hi there! My name is Julia, and I am a design strategist who draws.

My Story

I grew up in Hong Kong, a very international city where you can find Eastern and Western culture melted from both sides, especially food. I spent most of my time in my childhood studying hard under…

It is way more than a checklist item in the Design Thinking approach

Illustration of personas

Persona is an essential tool when Design Thinking becomes a rock star in the business world. As Interaction Design Foundation introduced, “Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in…

Julia Tsoi

Design Strategist in EY wavespace | Apple Developer Academy Alumni. Bird without legs and I would always fly high.

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